On the one hand, manufacturers strengthen the control of retail terminals, strive to reduce sales links, save sales costs, so that the sales channels develop in the direction of specialization, and the sales mode of enterprises develop in the direction of being able to adapt to a variety of markets at the same time. On the other hand, the development trend of the sales industry makes the status of large household appliance chain stores rise continuously, the control ability of the industry is enhanced, and they participate in and trigger the price competition dominated by manufacturers before. With its wide market coverage, procurement scale and cost advantages, large retailers will have more and more control over manufacturers in terms of product pricing and payment delivery. As the lower level of small and medium-sized enterprises in this trend will be in a competitive disadvantage.